# Innovation through research, co-creation and testing before you build | Tog Lab

> We help leadership decide what is worth building. We research with the people who use it, co-create with your team and test the idea with real people before the first line of code.

URL: https://www.toglab.co/en/inovacao.html

[Português do Brasil](https://www.toglab.co/pt-br/inovacao.html.md) · [Português de Portugal](https://www.toglab.co/pt-pt/inovacao.html.md) · [Español](https://www.toglab.co/es/inovacao.html.md) · [Italiano](https://www.toglab.co/it/inovacao.html.md)

[Services](https://www.toglab.co/en/servicos.html) Innovation

# Innovation through research, co-creation and testing before you build

[Talk to us](https://www.toglab.co/en/contato.html) How we work

## When it makes sense

Situations where research and quick testing keep you from building the wrong thing.

## How we work

Four stages, always in this order, with leadership and the people who do the work day to day.

## Innovation in practice

Two projects where research and a design sprint changed what the client decided to build.

[ Also in innovation Service as a Software When innovation means delivering finished work to your customer, with AI agents carrying it out and people on the team checking and deciding. Explore the model](https://www.toglab.co/en/service-as-a-software.html)

## Let’s test your next idea

Someone from business and someone from engineering on our team will reply within 1 business day.

[Talk to us](https://www.toglab.co/en/contato.html) [hello@toglab.co](mailto:hello@toglab.co)

## More on this page

- The market has changed — Customers, competitors or technology have changed, and leadership needs to decide where to take the business.
- An idea not yet tested — A new product, service or pricing model that no one has validated with the people who will use it or pay for it.
- A new channel — Selling direct to consumers or entering a new market without breaking with the partners who already sell and distribute.

- Research with the people who use it — Interviews and observation in the real context of customers, users and the people who do the work. Each conversation becomes a research card with habits, pain points and opportunities. — research cards and a journey map of the people who use it.
- Co-creation with your team — Leadership, team and specialists design new ways to deliver value together, such as a new service, a direct channel or a different way to charge. At the end, we choose one idea to test. — a prioritized hypothesis and the end-to-end service design.
- Design sprint — In five days, the chosen idea becomes a clickable prototype and is tested with people who will use it. The decision to proceed, adjust or stop is based on what happened in the test. — a tested prototype and the decision recorded with what was learned.
- Mentoring through to the build — We support the team through implementation: we prioritize the deliverables, define where a person approves each stage and, when the solution involves software, take the plan into AI-Accelerated. — the delivery plan and support for the team in the first waves.

- [Energy and water](https://www.toglab.co/en/projeto-adene-aqua.html.md) — Design sprint — Water efficiency in Portugal, from research to AQUA+ — Research with residents and businesses in Lisbon and a five-day design sprint with ADENE, Portugal’s energy agency. — The sprint helped formalize AQUA+, the system that rates the water efficiency of buildings.
- [Food industry](https://www.toglab.co/en/projeto-nato-bom.html.md) — Service design — Nato Bom, selling direct without leaving distribution behind — A dairy company that sold only through supermarkets designed a direct-to-consumer channel with delivery, while keeping its sales reps and distributors. — The direct channel tested a new product line, reached up to 4 cities and improved margins.