# A new brand and website to take Brazilian lighting to international markets | Tog Lab

> Accord Iluminação is a leading Brazilian maker of decorative lighting with wood finishes. To enter new markets, the company brought in Tog Lab to redesign its brand and website.

URL: https://www.toglab.co/en/projeto-accord-lighting.html

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ManufacturingBrand and websiteInternational expansion

# A new brand and website to take Brazilian lighting to international markets

Client

Accord Iluminação, Brazil

Industry

Decorative lighting

What we did

Visual identity, website and product catalog

Market

Brazil and abroad

## What changed

- A contemporary brandA new identity that captures the craftsmanship and sophistication of the pieces, applied from packaging to business cards.

- A website that shows the productA clean, focused website that highlights the product lines and their applications.

- Ready for new marketsBrand and website ready to make a first impression on distributors and clients abroad.

## The challenge

Entering new markets takes a flawless first presentation. Accord’s brand and website didn’t match the sophistication of its pieces, and that weighed on conversations with distributors and clients in other countries.

### Dated brand

The old identity didn’t convey the contemporary design of the lights.

### Product not showcased

The website didn’t do justice to the product lines or how they look in real spaces.

### Hidden technical information

Spec sheets, manuals and 3D models needed to be one click away.

## What we did

From visual identity to product pages.

- BrandVisual identitySimplicity, elegance, seriousness and craftsmanship as the attributes of the new brand.

- ApplicationsFrom packaging to business cardsThe new identity applied to packaging, stationery and company materials.

- WebsiteWebsite and catalogProduct lines, applications and pages for downloading spec sheets, manuals and 3D models.

- MarketInternational presentationBrand and website ready for conversations with new markets.

The new Accord brand.

The brand applied to stationery.

Product page on the new website.

> Accord’s strategic plan is aimed at the international market. We hired Tog to redesign our visual identity and platform, and came away with a contemporary brand and website that convey credibility.

Donato Acordi CEO, Accord Lighting

## What this case study shows

### The brand comes from the product

The attributes of the new identity came from the pieces themselves: the wood, the finish and the design.

### Technical information sells too

For distributors, finding spec sheets and 3D models quickly weighs on the decision.

### The first impression happens before the meeting

In a new market, the website and brand introduce the company before the first contact.

## Is your company about to enter a new market?

We start with a conversation about where you want to go and what your brand needs to say.

[Talk to us](https://www.toglab.co/en/contato.html) [Next case study: moviinn®](https://www.toglab.co/en/projeto-moviinn.html)