ServicesService designDigital platform

From service blueprint to platform, for people moving to Portugal

moviinn® helps people and companies relocate to Portugal. For more than a year, Tog Lab modeled the service, designed the website and created the first digital products to bring the relocation process onto a platform.

Client: moviinn®, Portugal
Industry: Relocation for people and companies
What we did: Service design, website and MVPs
Partnership: More than a year

Website screens for an international relocation company

What changed

The entire process mappedEvery stage of the move, from the first steps to life in the new country, designed in detail.
MVPs to test in the marketCity comparison, visa tracking and proposal management, ready to test with clients.
Online presenceA website as the central point of contact for people thinking about moving to Portugal.

The challenge

Moving to another country involves dozens of steps: visas, housing, documents, schools and adapting to the culture. moviinn® wanted to bring this whole process onto a platform, but the idea needed to become a service and a product.

Scattered information
People thinking about moving find fragmented information that isn’t always reliable.
Many steps and people
Each move involves different suppliers, documents and deadlines.
An idea without a path
The platform had existed as an intention since 2016, with no clear path to market.

What we did

From process mapping to the first products.

ServiceService modelingMapping every process in the move, down to the smallest details.
BusinessProblem, solution and projectionsConcise presentations for conversations with partners and investors.
ProductMVPsApp and platform concepts to compare cities, track visas and manage proposals.
WebsiteOnline presenceA website with reliable information for people deciding whether to move.

Set of screens from the moviinn website and platforms — Website and MVP screens.

Laptop with a platform that compares cities in Portugal — MVP that compares cities.

Aleksandar Tutulic
CMO, moviinn®

What this case study shows

Map before you build

Detailing the process avoided rework once the product design started.

One MVP for each hypothesis

Each product tested one part of the service before a larger investment.

Service and product designed together

The platform makes sense because the service behind it was designed at the same time.

Does your service need to become a digital product?

We start with a conversation and, if it makes sense, by mapping the service as it works today.

Talk to us Next case study: CHB Agro

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