Internal communicationsDesign systemTraining
A standard set of screens and components to customize a white-label app for each client in less time
Screencorp offers Phonecorp, an internal communications app that each company receives with its own visual identity. Tog Lab organized the screen map, the components and asset generation, and trained the team on the new tool.
What changed
- Simpler customizationEach client’s colors, icon and screens start from a single map, without redesigning the app.
- Assets in one placeAndroid and iOS files generated together for the developers.
- A team ready for the new toolTraining for the migration, making it easier for the people who build the app to learn.
The challenge
Each client company receives Phonecorp with its own brand. Without a standard, every customization took up design and development time.
One identity per client
Colors, icons and screens changed with every new company the team served.
Assets made one by one
Android and iOS files were prepared separately for every release.
Switching tools
The team needed to move to a new tool without pausing deliveries.
What we did
From the screen map to a trained team.
- StructureScreen mapA simple structure to generate the screen map for each client’s app.
- ComponentsApp libraryComponents that change color and brand without touching the design of each screen.
- AssetsHandoff to developmentAndroid and iOS assets generated together, ready for the development team.
- TrainingTool migrationTraining the Screencorp team on the new design tool.
We were very impressed with the quality of the work. We also really appreciated the speed and the attention to every step of the creative process, as well as the check-ins to validate and present progress.
COO, Screencorp
What this case study shows
White label needs a standard
The more clients use the same app, the more a single map of screens and components pays off.
Design and code in the same format
Generating assets together avoids differences between Android and iOS.
Training is part of the delivery
Switching tools only works when the team knows how to use the new one.
Does your product need a different look for each client?
We start with a conversation about how your app is customized today.